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A-POPs

Project type

Graphic Design & Illustration

Role

Graphic Designer & Illustrator

Award

PAC Global

Date

2025

A-POPS is a kid-owned popsicle brand. The 9-year-old young entrepreneur is dedicated to creating delicious and nutritious all-natural popsicles with no refined sugar and no artificial colours or flavours. It currently offers 3 flavours: Chompsicle, Popsipop and Zesty's Lemonade.

My role in the A-POPs project is to develop the brand identity and package designs for the three SKUs: Chompsicle, Popsipop and Zesty's Lemonade. The concept of the “A-POPs” brand identity is based on the shape of a series of homemade popsicles. Letter “A” has a bite mark that indicates people are craving the popsicle made with healthy and natural ingredients. The funky typefaces are attracting the young generation. Bite your popsicles! To make "A-POPs" more fun for the kids, each flavour has its own flavour monsters, which represent the owner, Aadais and his two siblings: Chomp (Mr. Pear: Aadais) for Chompsicle, Popsi (Miss Berries: Smaia) for Popsicle and Zesty (Miss Lemon: Aadais's youngest sister) for Zesty's Lemonade.

For more information, please visit: https://www.a-pops.com/

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