ROOTREE

Rootree is a Canadian source for sustainable flexible packaging, creative services, and co-packing. Whether you are at the beginning or an established business, we are your one-stop shop for eco-friendly packaging solutions.

The main concept of rebranding is to follow the Rootree business concept: Brands Grow With Us • Cultivez votre marque. The tree is an important element of the brand redesign. The logo is built around the tree roots, creating an abstract, organic shape of a tree. It creates a fluid movement of the logo, which brings the feeling of "growing with us" to the audience.